Monday, July 27, 2009

Andy Bruce - The Golden Rules of Innovation

Full Article Here

Brief: Like any other core business process there are some 'rules' of innovation management which will maximise the probability of success. These come under what we call "The 6 Ps":

PLANNING - Innovation must be linked to strategy
  • Successful leaders link core business processes to their strategic goals and annual business planning targets, and innovation is no exception. Use a product-market matrix to clarify the extent and direction of your innovation. Without a strategic direction you run the risk of coming up with innovations that run counter to your businesses best interests! (Read more..)




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