Branding is too broad a subject, and is effectively a 20th century concept. Apart from the huge psychological impact from the customer point of view, there are many aspects from the product or service provider's perspective, that make branding a beautiful but competitive art. In rural India, the concept of branding is completely different from what is considered the generic aspect of branding.
Though it is clear that there is a huge impression of urban brands and nametags on rural people, it is not always true that they follow the urban public blindly. Many a times, the initiating thought comes from the urban folks but soon it becomes customized to the rural aspects.
The younger public, in any situation, lead the knowledge (and at many times, lead in imitating) brands. However, utility brands are ones that get customized cool.
Though it is clear that there is a huge impression of urban brands and nametags on rural people, it is not always true that they follow the urban public blindly. Many a times, the initiating thought comes from the urban folks but soon it becomes customized to the rural aspects.
The younger public, in any situation, lead the knowledge (and at many times, lead in imitating) brands. However, utility brands are ones that get customized cool.
(To be continued..)
